How to Use Odnoklassniki for Business

Odnoklassniki is a social network for classmates and friends, comparative to Facebook. It was created in Russia and has extended into Eastern Europe. In Moldova, Odnoklassniki is king. In June 2012, Odnoklassniki was reported as being the most popular social network in Moldova with more than 720,000 registered users. There are two strong reasons why Odnoklassniki is first in Moldova. First,…

Doing Business in Moldova: Valentina Brega

Valentina Brega is the owner of TLC Language Center in Chisinau, Moldova. The center provides English courses to adults. Valentina graduated from Wofford College in South Carolina, USA in 2009, majoring in Finance and German. Over the past two years I have had the pleasure of consulting for TLC Language Center and building a strong professional relationship with…

How to Utilize Facebook in Moldova

I have now served two years in Moldova as a small enterprise development volunteer with the Peace Corps. Social media has been the key instrument for marketing and advertisement of any of the institutions, programs, or projects I have worked on, but particularly Facebook. I utilize it to create pages and events; post videos, pictures,…

#BringAshtoMoldova

For the past year and a half, a group of Peace Corps volunteers and I have been working with startup entrepreneurs and resource strapped NGOs in the Republic of Moldova. It was not until Matt Rutter introduced us to the Lean Canvas that we realized the power of lean methodology. After learning about and working with…

From Italy with Love

Business development is one of the most difficult obstacles Moldova must tackle in today’s unstable environment. Approximately 45% of Moldovans currently work abroad, due to a lack of employment opportunities in country, and transmit remittances home to help support their families. In 2012, remittances totaled a whopping 38% of GDP, which is the second largest…